Next steps on the reader journey

When I last blogged about working out how readers will journey through my HayleyWorld zoeography, I was pondering how to:

• personalise a reader's journey while still retaining an element of authorial control
• make sure that readers can take different paths through the narrative and still read/experience something that feels like a coherent story
• enable readers to feel like they're getting to know William Hayley in a way that mimics encountering him in real life.

A few months on, I'm still thinking about those issues – and suspect I'll continue to do so until the work's complete, I've post-mortemed myself almost to death over it*, and am on to the next big project†.

I'm also thinking about my methodology of designing the reader journey in a step-by-step linear way.
Given that I'm trying to make the reading experience feel less linear, is designing it in a linear manner, well, wrong? One aspect that concerns me is that it increases the likelihood that  I'll end up losing something – a key aspect of William Hayley's story – en route. Or that I'll miss a vital left turn, one that would allow me and the reader to explore aspects of the tale that my let's-start-at-the-very-beginning approach obscures.

This is where I'm at:

Will need to do page set up: A3 if I want to travel any further…

As for content - I'm halfway through editing/writing the personalised letters Hayley will send to his readers, and am thinking through what and how he'll "ask" readers to provide the information required for Form 2: as I write I'm wondering if this might also be a good point to ask readers for their email address…

My suspicion is that, for now, step-by-step is the most practical way to proceed. It won't be for much longer, though. My guess is that when I'm one or two stages further into the journey, and these stages have been successfully (I hope) implanted into the next iteration of the HayleyWorld app, I'll need to sit down with several huge pieces of paper and map out the various relationships between the people, places, themes and chronologies of the story, and interrelate these to each other. Which will probably make my head pop open like this, but will also make me feel considerably less smiley…

And which is where everything I'm learning by blogging my way through Semantic Web for the Working Ontologist is likely to come in handy…


Very interested to hear others' thoughts on reader journey design…



* Yeah, I know. Am invoking the paradox defence.
† on the backburner are

• an anarchist musical
• a radio drama 
• a crowd-sourced online project exploring the limits of kindness.

Reader journeys

One of the most difficult aspects of making HayleyWorld to get my head round has been imagining and designing the possible reader journeys through the text. How can we (my development partner & I)

• personalise a reader's journey while still retaining an element of control?
• make sure that readers can take different paths through the narrative and still read/experience something that feels like a coherent narrative?
• make readers feel like they're getting to know William Hayley in a away that mimics encountering him in real life?

I'm still near the start of the reader journey design process, but I have a start point that Contentment are in the process of implementing for our first prototype (which should be ready within the next couple of weeks).

At the moment, the idea looks like this:

As you can see, I still have questions about how much content to deliver before giving readers a chance to either choose more, or move on to another topic. But how will they get there in the first place?

It took me a while to work out how the app should start. But then I realised that it should begin in the way that William Hayley characteristically began his relationships with friends.

So, I embarked on my first element of semi-fictionalisation. I edited together – mostly from phrases/lines Hayley actually used, but with a few of my own (mostly obvious) tweaks  – a Hayleyan letter and sonnet, addressed to the reader…

"The past

Sussex

My dear Friend

Please allow me the liberty of addressing you thus as, I believe I have reason to hope, such you will soon become. Having some important Topics I wish to share with you, I have thrown them into here, and entreat your acceptance of the following history, that you may peruse at the greatest Ease to yourself.

Before you begin, I would beg you to look on my peculiarities with affectionate indulgence and I hope only that what follows may be thought worthy of you to whom I have taken the liberty of addressing it.

Ever your affectionate

WHayley

SONNET

Kind Friend! who reads in far off future years,

I pray thy generous heart will care to know,

A poet who lov’d to laugh yet oft shed tears

And wishes this – his story – to bestow.

Accept this volume:- through these pages flow

Sincere effusions of a long-passed mind!

Herein the untold truths my heart will shew,

Of artists, poets, friends and loves combin'd!

In this fair copy may thy eyes discern

The turns of mortal life herein outlin'd:

Whate'er the lessons from these words we learn

May all their blessings in you be entwin’d!

Thine be that joy which Friendship's bosom fills;

And thine eternal peace, devoid of ills!"

 That's the beginning that every reader will see. But then how to set each one off on their particular journey?

My initial plan was to give them a long form at the beginning. But my research into how people develop and sustain relationships led me to realise that this would be wrong. I need to create the illusion of conversation, which has two main implications.

• the reader needs to be asked for smaller tranches of information about themselves at various (but not too many) points in the app
• to have any chance of creating and sustaining the illusion that readers are getting to know William Hayley, they couldn't just be given a series of impersonal forms to complete. He would need to ask them questions. And would need to do so in an entirely Hayleyan manner…

So I wrote this. It is, I think, is more fun than an impersonal form, and has the advantage of allowing for "conversation" between Hayley and the reader without the reader being able to ask the sort of questions that an app will be unable to answer…

Also, given that the act of exploring HayleyWorld means readers are taking an interest in William Hayley, isn't it only right and proper that he should show an interest in them?

Fashionable Diseases, Posthumous Diagnoses & Eliza Hayley

From 3-5 July  2014, I was at the Fashionable Diseases Conference at Northumbria and Newcastle Universities, inhaling information and ideas about illnesses – fashionable and unfashionable, psychological, physiological,  real and represented, imagined and imaginary – throughout the long eighteenth century and presenting a paper: "Marvellous mental infelicities": William Hayley, his first wife, Eliza, & William Cowper, "the most interesting of Sufferers".

I came away characteristically over-stimulated, thoughts and questions bubbling away in my brain, (and, naturally, tumbling out my mouth), having encountered a range of fascinating people presenting and discussing a deliciously wide range of perspectives.

And I left with one big question mark. It hangs over the concept, meaning and practice of "diagnosis" in general, and of posthumous diagnosis (especially of individuals who died a couple of hundred years ago) in particular.

There was a clear consensus that, for several reasons, attempting posthumous diagnosis is an unequivocally bad idea.

1. What's the point? They're dead so there's no chance of curing them
2. It distracts from talking about the more important aspects of an individual's work (in this context, the individuals concerned were, predominantly, writers)
3. It says more about the diagnoser and their context than it does about the person being diagnosed or whatever illnesses/conditions they may or may not have had
4. In almost all cases, this can only be pointless speculation: the diagnosis can never be confirmed, rendering the practice, in Roy Porter's words (I believe), a parlour game.

Yet, the impulse to do it is, it seems, almost irresistible: if it wasn't, I think it's unlikely that

      a. so many people would do it
and
      b. so many people would be so dead against it

I am guilty of a. So, the following may read as pure self-justification, but I hope there's a bit more to it than that. To be fair to me, I am a lifelong and enthusiastic hypochondriac (in the present, not long-eighteenth century, sense), and it was, at least in part, my generally anxious fascination with matters medical that drew me to William Hayley in the first place.

Also, as someone working biographically, I'm finding the process of exploring possible diagnoses particularly useful in framing my thoughts on Hayley's first wife, Eliza.

The best description I've yet encountered of Eliza is by the poet Anna Seward. She wrote it shortly after Eliza's death in 1897:

Fire in her affections, frost in her sensations, she shrunk from the caresses of even the husband she adored. Hence, while she had a morbid degree of tenaciousness respecting his esteem and attention, she was incapable of personal jealousy; and would amuse herself with the idea of those circumstances, with which she could so perfectly well dispense, being engrossed by another. …

… With sportive fancy; with no inconsiderable portion of belles-lettres knowledge; with polite address, and an harmonious voice in speaking, and with the grace of correct and eloquent language; with rectitude of principles, unsuspecting frankness of heart, and extreme good humour; she was, strange to say ! not agreeable, at least not permanently agreeable. The unremitting attention her manner of conversing seemed to claim, her singular laugh, frequent and excessive, past all proportion to its cause, overwhelmed, wearied, and oppressed even those who were most attached to her; who felt her worth, and pitied her banishment from the man on whom she doated.
(from Letters of Anna Seward: Written Between the Years 1784 and 1807, vol 5 pp22-25)

William Hayley – despite his medical knowledge and his particular interest in mental health issues – found himself unable name or, over the long term, meliorate to her condition. He recorded that "The fluctuation of her spirits was rapid to an alarming degree", "Though she is not, and perhaps never may, fall into absolute insanity,

the state of mind, to which she has long been subject, is to all who tenderly regard her, an evil much more distressing than madness itself; it is a state not easily described. At times suspicion and pride (the two frequent forerunners of absolute insanity,) appear its chief characteristics; at other times, depression and melancholy.

and that, as "one of her most attentive medical friends" said

“Her whole frame is full of pins and needles; at every turn they run into her, and she imputes the blame to the first cause that occurs to her agitated fancy.”
(Memoirs of the Life and Writings of William Hayley, Esq.  Vol 1, p210, p342, p484)

He also tells us that, "While he retained his health, and the native cheerfulness of his spirit, a lively imagination afforded him the best possible antidote for the marvellous mental infelicities of his pitiable Eliza. When he could no longer divert her volatile mind with lively sallies of fancy, she considered Eartham as a dungeon" (ibid p339). On one occasion "at a time when his health was cruelly shattered":

She said to him, with an air of innocent naïveté that proved she spoke only from painful ennui, “You were once the most agreeable man in the world, but you really have lost all your talents,” to which he mildly replied, “I believe, my dear, you speak something near the truth, according to your own ideas of it; yet it seems rather hard to hear it from you.”
(Memoirs of Thomas Alphonso Hayley p120)

I read Eliza's letters along with what Hayley and others say about her and I can't avoid speculating about her condition. Given that my medical qualifications don't even extend to an O level in biology, this is, at best, cheeky. But, for me, it's all part of trying to understand what made her tick, to get a feel for what she was like and why.

I think there are five possibilities, as follows

1. Asperger's: on the basis that she "she shrunk from the caresses of even the husband she adored", and that her social and conversational behaviour didn't conform to norms/social mores.
2. Attachment Disorder: on the basis of her early life experience. Her mother had gone mad following the deaths of several of her children, and Eliza was the result of an attempt to cure her by getting her pregnant. And on the basis of her innocently naïve bluntness about her husband's loss of talents, her avoidance of touch and the nature and mode of her conversation.
3. She was a healthy, intelligent and educated woman who was massively stressed by a combination of the limitations society and culture imposed on women at that point in time AND her unusual personal circumstances.
4. A possibility that I haven't thought of/am unaware of.
5. A combination of some or all the above.

So a range of speculative diagnoses, a range of possibilities. And I'm left pondering

1. Why I feel the need – particularly given my total lack of medical credentials – to try to work this out.
2. The fact that I have focused on three potential diagnoses that, while not exactly "fashionable diseases", are, at present, floating around in public consciousness.
3. What it means for a lay person to try and diagnose someone. How far is it about about labelling or pigeonholing and/or trying to help/support and/or understanding and/or making allowances for, knowing how to react to, making judgements about – or being morally judgemental of – the individual we are trying to pin a diagnosis on? What does it mean about how we see ourselves in relation to others?
4. How different individuals react differently to the same diagnosis: how for me a diagnosis could feel like a relief, a liberation, the first step to managing or curing a condition, while for someone else, it could feel like stigmatising label, a failure , simply, confirm a belief that all is decaying.
5. If one is researching and writing a biography and its subject's physical or psychological condition has a significant impact on their life and experiences, can one, should one avoid thinking about a diagnosis? Or, is it not the speculation, the exploration, that's problematic, but the drive – where it exists – to prove or argue one possible diagnosis over the others?
6. And how has what it means to make a diagnosis – both during the lifetime of an individual, and posthumously – changed over the centuries?

I'd be very interested to hear people's views…

The "Intellectual Machine" cranks into action

After a lot of nagging by Hayley and the judicious application of Lady Hesketh's schmoozing skills, William Cowper started receiving letters of the type promised in "the Vision".

The first, written 9 August 1797, came from William Wilberforce.

When he caught sight of the letter, Cowper said "The outside tells me, I shall be taken away by Force, & the inside will tell me the Time when”. He did, however, read the letter with what the Reverend Johnny Johnson - Cowper's cousin and carer – described as "unusual Attention".

The second - hustled by Lady Hesketh - came from the Bishop of London late in September. It was an enthusiastic fan letter, detailing the religious enjoyment with which the Bishop read and re-read Cowper's poems.

Cowper's response?

“Never was such a Letter written, never was such a Letter read to a Man so overwhelmed with Despair, as I am — It was written in Derision – I know, & I am sure of it.”

Johnson challenged this: Cowper shouldn't say such a thing of a man as good as the Bishop of London!

“I should say so", Cowper replied, "of an archangel, were it possible for an archangel to send me such a Letter, in such Circumstances.”

"a large & Complicated intellectual Machine, which I have invented"

"My keen sensations in perusing these heartpiercing Lines have been a painful Prelude to the following Ecstatic Vision", wrote William Hayley, in a letter to William Cowper, sent four days after he received Cowper's devastating note.

— I beheld the Throne of God, whose Splendor, tho in Excess, did not strike me blind, but left me power to discern,  on the steps of it, two kneeling angelic Forms.

A kind Seraph seemed to whisper to me, that these heavenly Petitioners were your lovely Mother, & my own; both enjoyed fervent Supplications for your Restoration to mental Serenity, & Comfort.— I sprang eagerly forward to enquire your Destiny of your Mother.—Turning towards me, with a look of Seraphic Benignity, she smiled upon me, & said: “Warmest of earthly Friends! Moderate the anxiety of thy Zeal, lest it distract they declining Faculties! & know, as a Reward for thy Kindness, that my Son shall be restored to Himself, & to Friendship.

But the all-Merciful & almighty ordains, that his Restoration shall be gradual; & that his Peace with Heaven shall be preceded by the following extraordinary Circumstances of signal Honour on Earth.— He shall receive Letters from Members of Parliament, from Judges, & from Bishops, to thank Him for the service that He has rendered to the Christian World by his devotional Poetry. These shall be followed by a Letter from the Prime Minister to the same effect; & this by Thanks expressed to Him on the same account, in the Hand of the King Himself.— Tell Him, when these Events take place, he may confide in his celestial Emancipation from despair, granted to the Prayer of his Mother; & He may rest satisfied with this assurance from Her, that his Peace is perfectly made with Heaven.—Hasten to impart these blessed Tidings to your fav’rite Friend! said the Maternal Spirit; & let your Thanksgiving to God be an Increase of reciprocal Kindness to each other!—

In classic direct marketing style, Hayley added a call-to-action PS:

if any of these Incidents speedily take place, which your angelic Mother announced to me in this Vision, as certain signs of your Recovery, I conjure you in her Name, my dear Cowper, to communicate them to me, with all the kind dispatch, that is due to the tender anxiety of sympathetic affection!— Heaven grant that I may hear from you again very soon!— adieu!

He then tried to kickstart his "large & Complicated intellectual Machine" by persuading politicians and church men to write to Cowper. He was careful, however, to keep his overall plot a secret: one he shared only with Cowper's relations/carers, the Reverend John Johnson and Lady Harriot Hesketh.

Imagine receiving this from your best friend…

“It was on Tuesday, the 20th of June 1797,” wrote William Hayley in the second of his unpublished Two Memorials of Hayley’s Endeavours to serve His Friend Cowper, “that after long lamenting the calamitous suspension of our Correspondence, I received in Sussex a Letter with the Post Mark of Dereham, containing the following Words, in the Hand-writing of Cowper, but with no signature.”

To
William Hayley Esqr
Eartham
near Chichester

Ignorant of every thing but my own instant & impending Misery, I know neither what I do, when I write, nor can do otherwise than write, because I am bidden to do so. Perfect Despair, the most perfect, that ever possessed any Mind, has had Possession of mine, you know how long, and knowing that, will not need to be Told, who writes.

Hayley adored Cowper: his love for the older poet was "as strong as manly friendship can be" and so he was, unsurprisingly, deeply affected by this letter. “I believe," he wrote "it is hardly possible for Language to describe all the various Emotions, that this dark billet of my desponding Friend produced in my Heart.”

But he was also ever-hopeful and his “fervent affection for the dear Sufferer”, combined with “a Fancy naturally inclined to cherish the most sanguine Hopes of what it ardently wishes”, to inspire him to try something quite extraordinary to improve Cowper’s state of mind. It was, in his words, "a large & Complicated Intellectual Machine", and I’ll tell you all about it in my next post…

Third person, first person?

The New York Times asked Salman Rushdie why he wrote Joseph Anton, his account of life under the fatwa, in the third person. He responded that he felt using the first person hampered his progress.

Each time I tried [to write the book], it didn’t work and so I put it aside. And then I realized that one of the things I was really disliking was the first person, this endless “I,” things happening to “me,” and “I felt” and “I did” and “people said about me” and “I worried.” It was just absurdly narcissistic. So at a certain point I thought, “Let me just see what happens if I write it novelistically, in the third person.” And the moment I started doing it was like the kind of “open sesame” that gave me the book.

Meanwhile James Camp wrote, in The New York Observer, that the third person voice would be the first thing readers would notice. He remarked, pointedly, that it “is not a perspective often associated with self-awareness.”

While the author of Joseph Anton – a book that’s fascinating, thought-provoking and irritating in about equal measure – doesn’t always show himself to be the most dispassionate of self-observers, I don’t think this is either down to, or responsible for, his choice of the third person. 

I suspect it’s more accurate – and consistent with Rushdie’s professed reasons for choosing the perspective – to say that the third person is not a perspective often associated with self-exposure. It’s helpful in evading the confessional, and useful to self-aware memoirists and autobiographers who wish to avoid revealing themselves in their work.

Almost two hundred years before Rushdie, William Hayley – having published biographies of Milton, his friends William Cowper and George Romney, and a memoir of his son, Thomas Alphonso Hayley – wrote his own life in the third person. Somewhat lazily edited by Cowper’s relative/carer Rev. John Johnson, it’s a long book, generally honest and egalitarian to the extent that its publisher complained that Hayley seemed to think that “unknown personages connected with him merely by family ties or juvenile affection” and “his literary career and his intercourse with persons of talent and celebrity” would be of “equal interest” to his readers.*

One of my first steps towards creating the zoeography app was to take around 440 shortish extracts from Hayley’s memoir, and ‘translate’ them into the first person. Finicky and – as I’m sure you can imagine – time-intensive, it still proved a fascinating exercise. There is, I suspect, no better way to explore what’s gained and lost by writing about oneself as ‘he’ or ‘she’ rather than ‘I’.

High on the list of benefits has to be status delineation. Hayley often dubs himself “the poet”, as in “The poet of Eartham having finished his life of Milton, in the autumn, took it with him, when he set forth on his second visit to Cowper.” And “The tender gloom which the sudden loss of this memorable man (so long endeared to the poet) had thrown over his mind, prepared him to sympathize in the recent domestic affliction of his noble friend, Lord Egremont”. Using the third person enables Hayley to position himself within his profession and within society much more easily than he could have done using the first person. It’s a significant advantage for someone as concerned with controlling his image, and with posterity, as Hayley was.

But the downside is the loss of intimacy. We may be better placed to perceive the writer’s position within his networks but, there’s a corresponding distancing and dilution of his/her emotions and experiences. Which makes it a slightly odd choice for one of Sensibility's leading votaries.

I’ll be thinking and writing about this more as my research and development progress, and would be interested to read any comments…

* quote from an unpublished letter from Henry Colburn to Rev Johnson.

William Hayley & William Cowper's pension - part I

William Hayley went to visit the poet William Cowper at his home in Weston for the first time in April 1792 and…

"I was grieved to the soul in hearing, that the Income of such a Man as Cowper arose partly by pitiful & precarious Contribution from Relations & Friends.– it immediately became the first wish of my Heart to procure for him a becoming Independance." [sic]
This became "the darling project" of Hayley's "sanguine Spirit", despite the fact that

"An austere Critic might here tell me, that it would have been more Prudent, & more fashionable to have rather regarded as my first object the Improvement of my own shrinking Finances, which were not, I must confess, at the time I speak of, nor are they at present in a very flourishing Condition."
Still, there was no austere critic to hand - or if there was, Hayley ignored him or her, and determined to lobby the Chancellor of the Exchequer, Lord Thurlow - an old friend of Cowper's from his law student days.

Beforehand, he persuaded another friend, Thomas Carwardine, who'd sent a copy of Cowper's poems to Thurlow's daughter Catherine to get Catherine to forward the book on to him. She did, and he then inserted the following encouraging verses:

To Miss Catherine Thurlow
with Cowper’s Poems.

Sweet Nymph! accept a Bard, for whom
Rich amaranths with Roses bloom
  To deck his moral Lyre;
Dear, doubly dear, must wit & Truth
Be deemed by you, from one whose youth
  Was social with your sire.
apart by different stars impelled
Their course, as Mortals, both have held
  To suffer, & to drudge:
But Genius kept them both in view,
and to the Heights of Honor drew
  The Poet, & the judge.

Ingenuous Girl! while here you see
How their fraternal Hearts agree
  In Energy & Truth
May you restore, & teach to blaze
With double Glory’s blended rays
  The Friendship of their youth!

Despite being both "overwhelmed with Business" and "splenetic", the Chancellor found a time slot for Hayley to plead Cowper's case.

And he did so, he tells us, in an extraordinary, unpublished document written in 1794, with "vehemence & intrepidity"

"I appealed to the Chancellor, if it would not singularly become the King to bestow his munificence on Cowper, not only as a proper Compliment to a Man of Genius & virtue … but as an act of personal thanksgiving & Gratitude towards Heaven, for having restored his Majesty from that mental Malady, by which this wonderful & most interesting poet has been periodically afflicted:—"

Introducing William Hayley

Although now – unless you’re a Blake aficionado or an 18th century specialist – you’re unlikely to have heard of William Hayley (1745-1820), in his time he was highly influential.

Alongside reams of poetry, a dozen or so unsuccessful plays, a slew of verse and prose essays (he was the first person to publish any of Dante’s work in English), and one novel, Hayley wrote one of the late eighteenth century’s bestselling self-help books: The Triumphs of Temper, advising young women on how to attract and keep a husband. It was written in rhyming couplets and modelled on Pope’s The Rape of the Lock.

Despite this success, his own marriages – he wed twice – were not happy. His first wife, who, in his memoirs he often describes as his “pitiable Eliza”, suffered from “marvellous mental infelicities”  which, in Hayley’s telling, led, ultimately, to their separation.

Little is known of his second marriage, except that it lasted under four years and ended with a case in the Doctors’ Commons. However, I’m in the process of trying to decipher a heavily redacted letter Hayley wrote to a friend in 1816 in which he describes himself as having been lured or tricked

into a calamitous marriage by a subtle plot between two beautiful sisters & a hypocritical Presbyterian all of whose artful machinations [illegible] I have lately discovered

More to follow when I’ve completed my detective work.

Hayley also functioned as an amateur doctor, treating the villagers around his home in Eartham, Sussex, where he was well loved, and was proud of never having killed anyone.

He also had a particular interest in the relationship between mental health issues and creativity, and took an active part in supporting, and attempting to cure, William Cowper, George Romney, Joseph Wright of Derby and Charlotte Smith amongst others (he also, on occasion, negotiated book deals for Smith).

Hayley coaxed William Blake to Sussex from London in 1800 and provided – as the antithetical element in Blake’s dialectical approach – inspiration for some of his prophetic poetry. It’s also likely that, in standing bail for Blake when he was tried for sedition in 1804, hiring a lawyer and speaking for him in court, he saved the visionary’s life. Sedition, after all, carried the death penalty.

For a combination of political and health reasons, in 1790 Hayley turned down Pitt’s offer of the poet laureateship. After his own, unpleasant experiences at school – he nearly died at Kingston Grammar and was bullied and beaten at Eton – he paid close personal attention to the education of his son Thomas Alphonso (whose mother was neither of Hayley’s wives), which was mostly undertaken at home in Eartham, West Sussex where he also tutored some of his friend and neighbour, Lord Egremont’s children.

He died aged 75 in 1820.

A "zoeography"?

As well as building HayleyWorld itself, my PhD in Digital Writing by Practice requires me to write a 20,000-word "critical component". One chapter of this explores the theory and history of biography.

In one of the books I was reading for research purposes I found this:

Greek, unlike English, Latin, and many other languages, has not one, but two different words for life: bios, but also zoe. The latter denotes vital energy, either natural or physical or—in Christian authors—spiritual and divine, that is, the quality of being alive; as for bios, it means rather mode of life, manner of living, often what we name ‘conduct’ or ‘behaviour’.

(Sergei S Averintsev in Mapping Lives: The Uses of Biography edited by Peter France and William St Clair.)

One of the most heated debates in biographical/life-writing theory concerns how much – if any – "novelistic" imagination can and should be applied in the making of texts that readers expect to be factual. As a non-fiction writer, my sympathies sit most comfortably at the "none or as little as possible" end of the spectrum.

I came across Averintsev's comment just as I'd started to feel a little uncomfortable describing what I was making as a "biography". Whilst all the information in it would be (as far as possible) factual and accurate, the conceit behind it – that the reader would "get to know" someone who'd been dead for almost 200 years as if they were getting to know him in real life – introduced an obvious element of fiction.

So, as it's going to be a new form of biography anyway, and because I can (after all, the word isn't being used for any other purpose), I've decided to call it a zoeography.

Something that is true to the energy, the particular individual qualities of the life it tells – in this case William Hayley's – but which includes an element of fictionalisation – in this case, in the manner of its telling.

So, what's new about it?

Although reading a book about someone can be an excellent way of getting to know about them, it’s not like getting to know them. The ways we impart and receive information during interpersonal contact are radically different from the ways we absorb stories from books. The order of information sharing, what is given and withheld at any particular moment, how much the sharer reveals about any particular event, what happened, how they feel, their degree of honesty, and so on, vary, depending on all kinds of factors, including why and how people meet, how much time they spend together, how much they like each other – and in which kind of way. If people were books, they would be a different book for each individual they formed a relationship with.

And that's how I want to make HayleyWorld. As a different experience for every reader, based on their individual interests and interactions with the app. This means that I need to break down each story/event in William Hayley's life into a "nugget" of information, write each significant nugget in tow or three ways, with varying levels of detail and emotional content, so that Hayley "tells you" the story in a way that's appropriate to how well you've got to know each other.

So, yes, readers will be asked to enter some information about themselves. Their journey through William Hayley's life and storyworld will be determined partly by their choices and partly by other triggers including chronological date, the amount of time they've spent in his company and what William Hayley "wants" to tell them about…

Making that work isn't going to be easy. There are certain aspects of the process – particularly ensuring that the various nuggets link up every which way into different, but equally satisfying, narratives – that will be exceptionally challenging

HayleyWorld will be built as an app for tablets and smartphones, using Padify, and – thanks to Michael Kowalski – with help from Contentment's team of developers.